Mia — Cosplay / Gaming
From $8k to $44k/mo by treating cosplay as a release calendar.
Challenge
Mia had a loyal fanbase but inconsistent revenue — $3k one month, $15k the next. No release rhythm, no PPV scripts, and her TikTok was disconnected from her OnlyFans funnel.
Approach
- Built a quarterly cosplay 'season' with one major character launch per month.
- PPV scripts and tip menus rebuilt around release dates → predictable revenue waves.
- TikTok rebuilt as a teaser engine for upcoming sets — 4 viral posts in first 60 days.
- Re-engagement campaign reactivated 1,200 lapsed subs in month 3.
Results
- Monthly revenue
- 5.2×
- Lapsed subs reactivated
- 1,200
- Viral TikToks (>500k views)
- 4
- Revenue predictability score
- 82%
I used to refresh my dashboard hoping for a good day. Now I know what next month looks like.